Stacy Thal is an MVP Brand Strategist, Stacy Thal helps founders and C-suite executives create breakthrough brands.  She has worked with organizations like Google, Walmart, Pottery Barn, META, and many SMB organizations.  She helps these organizations create and articulate a differentiated foundational brand strategy, and to go to market quickly with confidence, and attract and retain the right employees for their vision and culture.

In today’s episode, Stacy Thal shares:

• How being made redundant several times helped her realize that consulting was what she was meant to be doing.
• Branding is a process, and all processes can be learned and applied.
• What is a brand guideline, and how to differentiate yourself in the marketplace
• What are the key elements of a strong brand strategy foundation:

- Strong foundational belief

1. Clear mission, vision, and values
2. A clear promise to your customers
3. Your value proposition
4. Your pledge that you declare publically (and living authentically with that)

• How getting clear on your mission, vision, and values is important to your brand.
• Defining that authentically is really critical to attracting and retaining talent, customers, and funding.
• How to socialize the mission, vision, and values in a way that keeps the organization excited and aligned.
• Why you need a branding strategy documented.
• Why should you be asking, “What really matters to you?”  What matters, matters!
• How asking that question has allowed Stacy to get clear on her priorities and live a life she loves.

Through this question, she has been able to spend more time with family, be of more service to her clients, and have time for Salsa dancing.

• How to find out what are the emotional triggers of your customers.
• Habits & Rituals that have enabled Stacy to live life on her terms - self-care is important:

1. Building an ongoing pipeline of work.

2. Daily recalibrating naps (10mins to 20 mins to reboot the brain).

3. Daily walk, first thing in the morning

• Why you must schedule marketing time, and do it regularly
• And much more…

Resources mentioned in today's show:

www.stacythal.com/MVP

If you would like more insights on profit maximization for your business

visit www.ProfitHive.com.au

A victim of the infamous morning sickness medication, Thalidomide, Alvin was born without
arms in 1960. By five days of age, his own family abandoned him, leaving him in the hospital
in the care of a social worker who was the only person who didn’t write him off.

A Certified Speaking Professional, is a designation owned by less than seven percent of
professional speakers worldwide. He is a best selling author of Alvin’s Laws Of Life…5 Steps
to Successfully Overcome Anything! He is actually in not one, but Two Halls of Fame. The
Canadian Professional Speakers and the Canadian Disability Foundation each inducted him
for his remarkable achievements and the epitome of resiliency and determination.

Alvin loves to use his story as proof that “Attitude” is so much more than an overused word.
As another cliche goes…It Is Everything! In fact, science is even acknowledging that it
changes our internal body chemistry and is the key to winning the battle with mental health
that has become such an important issue in our world. Alvin should know. He began his life
with the odds stacked completely against him.

He has an actual Emmy award for a short feature film on ABC-TV in America. He played a
credited role on the hit TV show X-Files, and a film by renowned director Harmony Korine
called Julien…Donkey Boy (Yes, it was weird). He’s also appeared on over 100 telethons and
since 1976, had been directly involved in raising over $225,000,000 for charity.

In this episode, Alvin Law shares :

• "I did not have a plan." How he succeeded by just responding to the environment
  around him.
• His mission and finding a life of Advocacy, helping the world see people with disability
  through him.
• In-depth Knowledge about The Thalidomide Tragedy - A Morning sickness medication
  gone wrong and how it decided his fate even before birth.
• Being homeless at 5-days old - His story of having no biological family and finding a
  home.
• Growing up in a Nature Vs Nature environment and how it helped him.
• "The Medical community thought I was a mistake".
• Embracing little Alvin and Opening the doors of possibilities.
• "My parents definitely had the wrong plan" Nobody ever predicted I would perform with
  Katy Perry.
• Learning to play the drums and using it as an instrument of self-esteem - Received
  drumsticks from Rush drummer Neil.
• How Alvin met an ‘Angel on earth’
• How music made him a peer.
• His greatest motivation - understanding that "human beings can do impossible things,
  because they can prove that "can't is a state of mind".
• How he Met his wife - His little secret being ‘Attitude’
• The importance of having a why: he didn't choose his why, but he did everything he did.
  because he had a why.
• His Battle of SELF ESTEEM - learning to do the most embarrassing personal tasks.
• Why It's important to understand, we become who we're surrounded by.
• The real story behind "Playing the drums with Kate Perry
• Life-Changing Questions: What am I doing here? Why was I born?
• What are the two most powerful words in human language put together? - a question for
  the audience (find out what the answer is).
• Our mission in life as humans - to make a difference, make a change, and contribute to our
  planet and figuring out the reason you're here.
• How to figure out why you're here "It is not about you"
• And much more...

Resources mentioned in the show

• https://alvinlaw.com/about/
• Book: Alvins Law Of Life 
• 2016 Paralympics trailer yes I can
• True colours festival
• YOU ARE NOT YOUR LABEL

If you would like more insights on profit maximization for your business
visit  www.ProfitHive.com.au 

Athin Cassiotis is a Business Growth Expert, International Speaker, Coach, Mentor, Consultant, Investor and Podcast Host of The Business Growth Show. 

He helps business owners grow and scale their businesses to create wealth and freedom in their life. Athin Cassiotis hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities, including Jay Abraham, Bruce Buffer, Jillian Michaels, Nick Bell, and George Koukis. He has spoken on stage in front of 1,000 people and 2,500 people in Los Angeles along with many stages in Australia. He has personally worked with many of Australia’s biggest brands, including Kmart, Target, Westfield, Catch, Coles, and Department of Defence.

In this episode, Athin shares:
- How he was able to leave school early and grow his career in a corporate organization.

• How that led him into the field of waste management consulting.
• How he landed some of the largest brands by giving free value upfront, to get the opportunity to work with them and save them $4m per year.
• How to get your foot in the door with large brands.
• How a chance meeting at a Madonna conference led to a large contract 4 years later.
• How to leverage existing brands you have worked with to get new clients.
• His 9-step quick MBA system to find the lowest hanging fruit in your business.
• What Athin has learned by interviewing leading experts like Jay Abraham (The Highest Paid Marketer in the World), Bruce Buffer & Jillian Michaels
• His Life-changing question to ask others:  ‘What is most important for you right now?’
• Why this is important to relational capital
• The law of reciprocity in building relationships and getting results.
• Why you should build your business around your life and have boundaries
• Why you should plan out your year and holidays in advance; set some boundaries in your business; and have ways to offload lower-value tasks.
• Why flexibility is important and how to avoid decision fatigue.
• How to block out time to work ON the business, not IN the business
• Keystone habits include; a walk later in the day to refresh the brain; starting the day with cold showers.
• Why the WIM HOF method has made a positive impact on Athin, including box breathing.
• Upgrade your identity, and then follow through to get your result.
• And much more

Resources mentioned in this show
www.BusinessGrowthSummit.com.au
https://www.athincassiotis.com/

https://www.businessgrowthsummit.com.au/

https://www.facebook.com/athincassiotis1

https://www.linkedin.com/in/athincassiotis/

The WIM HOF Method

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

Master Certified Life Coach Tara Baldwin, owner and CEO of BELIEVE Life Coaching, facilitates individual and group life & business coaching sessions, offers Life Coaching Certification, team training programs, tween empowerment, and leadership training for companies and organizations such as the Department of Education, who aim to maximize their effectiveness.

Her approach uses a combination of neuro-linguistic programming, the fundamentals of coaching, neuroscience, body psychology, and IFS parts work, and is trauma-informed. Tara uses nervous system regulation and somatic embodiment for sustained change over mindset training alone.

Tara has worked for and trained alongside industry icons for over 17 years. She has served as a top coach under Tony Robbins, studied neuroscience and meditations effect on healing under Dr. JoeDispenza, worked under Brian Tracy and Mastin Kipp, and studied under Cloe Madanes, recognized as a master therapist by the American Psychotherapy Association.

In this episode, Tara shares:

• How to integrate the mind, body and spirit; using somatic methods.
• Howregulating the nervous system is the best way to create sustainable change.
• Why do we get into a fight, fight, fawn, and how to get through disempowering emotions.
• How to get into your feelings and prime your nervous system ahead of events that might trigger you.
• Priming and how to use it to manage your emotional states.
• How to get out of hypervigilance, anxiety, and overwhelm.
• Why a coaching certification helps coaches get relevant skillsets to help the clients.
• How to have a structure to lead your clients and team
• Tara’s Life-Changing question, which helps long-term sustainable change: “Am I living in my body?”
• A powerful exercise to get fully present, come into the body, ‘feel out’ the moment and make better decisions.
• How to use intuition to make decisions, and how to face past wounds to get to the next level.
• And much more resources are mentioned in this episode

Free Download-3 days of possibility: Instagram:tarabelievelifecoaching

Www.believelifecoaching.com

Facebook: believe life coaching

If you would like more insights on profit maximization for your businessvisitwww.ProfitHive.com.au