You can use this format anytime you need to speak - and it’s especially great for #FacebookLive

What are the four steps?
- what
- why
- story
- apply
Also, listen out for the awesome example of how to stand out using DIRECT MAIL / LUMPY MAIL.

#BusinessGrowth
#BusinessTips
#success
#SmallBusiness
#Speaking
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What is ‘Facebook Live?’ - THIS is FB live.

As a business, this is a powerful and FREE tool to engage with your customers, prospects and wider network.

- FB reports 10x more engagement in live videos versus pre-recorded
- you can provide instant VALUE to your community 
- your community will grow 
- It is inexpensive (ie there is no cost to edit)
-can be done anywhere with an internet connection (assuming your country allows)
- yours are authentic, real, raw, and that vulnerability makes it easier for people to connect with you
- you can interact in real time 

It continually challenges you to be fresh and providing new insights to your community.

Action 
Create your FB Live this week, and tag me in it! I’d love to watch and share.

#Live
#Connect
#Facebook
#community
#Value
#BusinessGrowth
#BusinessTips

The coming days...
- a 4 step format to easily do FB live
- how to leverage your FB live content across more media platforms

You have a dream or a vision for your business, for your clients, for a better life?

You will get there - if only you don’t quit 

Your marketing doesn’t generate the leads you want. Don’t quit.

The big deal you were working on doesn’t convert. Don’t quit.

Your main client cuts spend with you by half. Don’t quit.

Your dream life or dream vision is one conversation away. That conversation is with yourself.

When that doubt shows up in your mind.
Let that be the alarm bell.

The alarm bell that tells you, you are on track.
The alarm bell that tells you, you will make it, if you do not quit.

Persist. Believe. Do not quit.

How to use your price comparison to help you close more deals with prospects

Learn how the ‘framing’ of you proposal against an alternative will help generate more sales 

- compare to your other services 
- compare to the benefit received
- compare with competitors offerings

#Pricing
#Comparison
#Framing
#BusinessTips
#BusinessGrowth
#SALES 

Do you have a price anchor? If not, will definitely want to listen to today’s episode!

Learn how having a price anchor:
- will help you sell more products 
- help you achieve a higher ave selling price
- attract attention to your business 

Hear countless examples of how this has worked in many industries including
- coaching / consulting ($1m per year)
- PTs (Overseas retreats) 
- Cat hotel ($1k+ per night)
- Food and Beveridge ($5,000 burger)
- Fashion ($256,000 belt)

People want the best for themselves. 
What else can you package together and offer to your clients as a price anchor?

Stay tuned for tomorrow’s episode on price contrast!

When was the last time you increased your prices?

Increasing your prices is the fastest way to make more income and do less work. Yet, many entrepreneurs I meet are afraid to increase their prices in fear of losing clients.

Today’s tip covers:
- how you can work with fewer clients and make more profit.
- Examples of clients who have successfully increased prices 
- how you can use the scarcity of price increases to drive more sales 

Keep an eye out for tomorrow’s tips where I’ll be sharing about:
- price anchor
- contrast pricing 

#Pricing
#Profit
#Growth
#BusinessGrowth
#BusinessTips
#Success

Many business owners destroy their profit margins by giving discounts when they don’t need to.

In this episode, learn:
- what is the real cost of discounting to your profitability
- why discounting threatens your survival as a business
- what are the alternatives to discounting

Be sure to tune in for episode 35 tomorrow when we discuss the fastest way to increase your profits without any extra work (or even with less work)

#BusinessGrowth
#Pricing
#DontDiscount
#GrossProfit
#BusinessTips
#Growth
#Profit
#Cash

For social proof, its great to get a testimonial from your clients about your great work. If you can get it on video, even better. To make sure you get an impactful testimonial to be sure to get your client to comment on:

Today I am joined by my wife Jodie Bees to demonstrate how to create a great testimonial.

Name
Where you are from
What you do 
The problem you came to solve
What you learned that solved this problem
The result (Physically, and emotionally, with time frame)
Give a character reference

In this video, we make up an example on the spot about an awesome experience with had Maartje, who is a #Doula from MotherMe in #Amsterdam, Netherlands. 

Ideally, your client WON'T have a baby in their video making noise (unless the baby is relevant to the testimonial, like in this one); and they'll record it with a stable camera (unlike in this video).

Be sure to edit the testimonial to make it succinct and powerful (without losing the intended meaning given by your customer).

Enjoy, and go get those testimonials created for yourself.

When you do a great job with your clients, they’ll want to share with you and when they do... keep a record of it!

Keep a record (electronic or physical) of the great things customers say about you!

This is important for many reasons including

1. It can be a positive reminder to you of the great work you are doing and create on going motivation, especially if you’re going through a harder time in your business.

2. It’s awesome to share with any team members you have so they can feel recognised for their contribution.

3. If it’s a physical display (eg my chiropractor) it’s a great influence (social proof) and reminder to other customers of your ability and skill!

If they only tell you verbally, ask them to put it in writing - into your fb group, as a linked recommendation or testimonial.

With their permission you can share these with others.