On today's show,
Samantha shares how to start and develop your business on a global scale.
She also covers,
- Her success didn't come overnight; it took her 13 years
- Her journey from selling her designs on Bondi Beach Market to global
marketplace with celebrities wearing her products - How she got her first $17,000 worth orders at Australian Fashion Week in 2004
- The importance of having a business partner who complements your skills set in business
- Three things important when creating a brand: authenticity, finding your
voice that resonates with your consumer or follower and personalization - Finding your 'why you do it' is essential when building a brand
- People don’t buy what you do; they buy 'why you do it
- Her brand is based on people who are passionate about it and the real story behind its creation
- Why she decided to close her entire wholesale business except for department stores
- How she uses her luxurious packaging to create special experience for her
customers - Her Life Changing Question is: 'WHY?'
- Everything in business and branding has to evolve continually
- The background behind her 'Samantha Wills Foundation'
- What sometimes you need to 'surrender and refocus' in business and life.
- One thing on her bucket list is to see the Northern Lights from a glass igloo
Resources Mentioned in this show:
samanthawills.com
samanthawillsfoundation.org
Recommended Reading:
‘How to win friends and influence people’ - Dale Carnegie
'Start with why' Simon sinek